About the song:

The song I’m The Storyteller And My Stories Must Be Told are from the theme or intro of a children TV programme called Storybook International.
The programme featured a narrator (Storyteller, often called John) who tells folk stories, fairy tales from different countries.

Lyrics:

I’m the Storyteller, and my stories must be told.
I have many stories, tales for both the young and old.
I have many voices to describe many places.
Many names have I, and many faces…
From my many travels, I have gathered these tales, to teach you good sense, when all else fails…Sometimes there are tears, sometimes there is laughter…”

Impact:

Many people remember watching “Storybook International” as kids, so the intro song stuck with them.
The idea of someone being many characters (Ivan, John, Johan etc.) made it feel universal — the stories are everywhere, from everywhere.